The Swoove Website idea
Website wizard Pete Cogle – Suffuse Solutions is called in to make Swoove Fitness viral.
The first Swoove numbers are born….
During April, May and June 2015 Esther continues trialling the "Swoove " numbers in her dance fitness classes, getting a great response.
The First Hook Song
The hook song "I like to Swoove it" is coined: I like to sing it, sing it I like to whoop it, whoop it I like to move it, move it You like to swoove it I like to sing it, sing it I like to whoop it, whoop it I like to move it, [...]
Swoove is born
On a road trip down to Eastbourne (to see her family) Esther was brainstorming ideas for the class name as "Singercise" wasn't catchy enough. Suddenly she came up with the word "Swoove" a combination of the words; sing, whoop & move.
One wintery afternoon…..
It was during one of Esther's dance fitness classes on a wintery afternoon on Sunday 28th December 2014 when "singercise" was created. Whilst merrily dancing to Ricky Martin's "Ay,ay,ay it's christmas" she began singing the catchy lyrics. Being more out of puff than normal, she quickly realised that singing and dancing burnt more calories......and more [...]