The history behind Swoove©…..

One wintery afternoon…..

It was during one of Esther’s dance fitness classes on a wintery afternoon on Sunday 28^th December 2014 when “singercise” was created. Whilst merrily dancing to Ricky Martin’s “Ay,ay,ay it’s christmas” she began singing the catchy lyrics. Being more out of puff than normal, she quickly realised that singing and dancing burnt more calories……and more importantly it was more fun. The class were beaming back at her (more than usual!) and from then on singing was firmly introduced to all classes.

During the January of 2015 Esther introduced numbers to her class that involved more singing just to gauge the response….everyone loved it.

She quickly realised that singing for the whole hour was nearly impossible however fit you are! She introduced whooping as this takes less puff, but is still makng you work harder than not vocalising at all.

February 2015:

On a road trip down to Eastbourne (to see her family) Esther was brainstorming ideas for the class name as “Singercise” wasn’t catchy enough. Suddenly she came up with the word “Swoove©” a combination of the words; sing, whoop & move.

March 2015:

The hook song “I like to Swoove it” is coined:

I like to sing it, sing it
I like to whoop it, whoop it
I like to move it, move it
You like to swoove it

I like to sing it, sing it
I like to whoop it, whoop it
I like to move it, move it
You like to swoove it

I like to sing it, sing it
I like to whoop it, whoop it
I like to move it, move it
You like to swoove it

I like to sing it, sing it
I like to whoop it, whoop it
I like to move it, move it
You like to swoove it

All girls all over the world
Original Mad Stuntman pon you case man
I love how all girls a move them body
And when you move you body and move it
Nice and sweet and sexy, alright

Woman you cute and you don’t need no make up
Original cute body, you a mek man mud up
Woman you cute and you don’t need no make up
Original cute body, you a mek man mud up

Woman physically fit, physically fit
Physically, physically, physically
Woman physically fit, physically fit
Physically, physically, physically

Woman you nice, sweet, fantastic
Big ship on de ocean like a big Titanic
Woman you nice, sweet, energetic
Big ship on de ocean like a big Titanic

Woman you nice, sweet, fantastic
Big ship on de ocean like a big Titanic
Woman you nice, sweet, energetic
Big ship on de ocean like a big Titanic, woman

I like to sing it, sing it
I like to whoop it, whoop it
I like to move it, move it
You like to swoove it

I like to sing it, sing it
I like to whoop it, whoop it
I like to move it, move it
You like to swoove it

Woman you cute and you don’t need no make up
Original cute body, you a mek man mud up
Woman you cute and you don’t need no make up
Original cute body, you a mek man mud up

Eye liner pon ya face a mek man mud up
Nose powder pon ya face a mek man mud up
Pluck ya eyebrow pon ya face a mek man mud up

Gal ya lipstick pon ya face a mek man mud up
Woman ya nice broad face and ya nice hip
Make man flip and bust up them lip

Woman ya nice an energetic
Big ship pon de ocean like a big Titanic
Woman ya nice broad face and ya nice hip
Make man flip and bust up them lip
Woman ya nice and energetic
Big ship pon de ocean like a big Titanic, woman

I like to sing it, sing it
I like to whoop it, whoop it
I like to move it, move it
You like to swoove it

I like to sing it, sing it
I like to whoop it, whoop it
I like to move it, move it
You like to swoove it

I like to sing it, sing it
I like to whoop it, whoop it
I like to move it, move it
You like to swoove it

I like to sing it, sing it
I like to whoop it, whoop it
I like to move it, move it
You like to swoove it

I like to sing it, sing it
I like to whoop it, whoop it
I like to move it, move it
You like to swoove it

I like to sing it, sing it
I like to whoop it, whoop it
I like to move it, move it
You like to swoove it

April – June 2015:

Esther continues trialling the “Swoove ” numbers in her dance fitness classes, getting a great response.

11th June 2015:

Website wizard Pete Cogle – Suffuse Solutions is called in to make Swoove Fitness© viral.

28^th July 2015:

The first Swoove Fitness© DVD, infomercial is filmed at Pineapple Dance Studios.

Cast list:

Colin Newton
Chris Spearing
Janek Lewandowski
Jenny Philips
Leah Cross
Eloise Boden
Mina Burden
Kerry Brookes
Menisha Pochun
Soraya Cottrell
Esther Featherstone
… with a guest appearance by Stefan Ruiz

25^th August 2015:

The first 20 instructors were trained at Pineapple Dance Studios…

20^th September 2015

The first ever Swoove Fitness© class was held at 2pm at the Sports Hall at Lindfield Primary School in Lindfield and Swoove was officially launched!  Tickets sold out in two weeks for the launch so it was pretty exciting!